Polygon.technology, the leading global blockchain and crypto company, needed a comprehensive content strategy to align with the company’s direction and mission.
In line with the company’s direction and mission, Fintech Digital content experts developed and executed a wide-ranging content strategy, including:
Content library audit resulting in the development of fresh, new content
Thought leadership content for esoteric, complex topics in easy-to-understand terms Infographics and design assets
Our content strategy resulted in:
Clear direction on use of content strategy to align with technology rollouts
Enhanced support to global marketing and product teams for product release
Visual interpretation of esoteric concepts for investors to understand complex topics
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